Independent since 2016

MAD has been part of Sidcup since 2016. No head office, no franchise, no chain. Just one independent studio run by people you'll actually see on the floor.

Being independent shapes almost everything about how we work, from how many people we put in a class to where the money goes.

One studio, done well

We've never tried to be everywhere. MAD has always been a single studio serving a local membership, with members coming from Sidcup, Eltham, New Eltham, Chislehurst and across Bexley. Staying in one place means we know the people who train here, and they know us.

Decisions made in the studio

When something on the timetable isn't working, we change it. When parents asked for sessions they could bring their babies to, we built our off peak timetable around them. We don't need sign-off from anyone who has never been to the studio, which keeps us close to what our members actually want.

Money that goes back into the studio

This year we've put money straight back into the space: a new reception, a new check-in system, four new treadmills, a new sled track and new flooring. That's what being independent means to us. What our members spend here goes into making their training better.

Small groups by choice

Bigger classes would bring in more per hour. We'd rather not. Keeping groups small means a coach can see every person, correct your form and learn your name in your first session. It's the difference between joining a class and being coached.

Standards we set ourselves

Independent doesn't mean doing things on a whim. We're an official HYROX Training Club, every class is planned, and we hold ourselves to it because it's our name above the door at 5 Marechal Niel Parade.

Come and see it for yourself

If you've only ever trained in a big chain gym, an independent studio feels different from the moment you walk in. Our 2 week trial lets you try every class on the timetable, meet the coaches and decide whether MAD is the right fit. There's free parking on the roads nearby.